Over the years, both in my own journey as a businesswoman and in working with so many incredible women launching and growing their own brands, I’ve come to realise something important: your relationship with money and self-worth are closely linked.
I’ve seen so many talented, hardworking women undercharging for their services or hesitating to ask for a pay rise. Sometimes, they even feel uncomfortable even thinking about financial success and can’t picture themselves as well off. It all comes back to self-worth. If we don’t truly believe we deserve financial abundance, it’s almost impossible to achieve it. That’s why for this blog I’m taking a closer look at the link between money and self-worth and sharing tips for how to boost your confidence around finances.
How self-worth shapes your financial mindset
The way we value ourselves, for example our skills, our time and our expertise, impacts every financial decision we make. If deep down we feel undeserving of wealth or financial stability, that belief quietly influences our mindset and actions. I’d love to hear if any of this sounds familiar to you:
- You know that you charge too little for your products or services.
- Maybe you even avoid increasing your prices, even when your experience and expertise has grown.
- You don’t chase new opportunities because you don’t ‘feel ready’…
- Or you struggle to accept money easily, feeling guilt or discomfort around it.
If any of those sounds familiar, you might well be struggling with your self-worth, in particular around money. And the problem is, if we don’t believe in our worth, why should anyone else?
The knock-on effect in your business and life
For business owners, pricing decisions are one of the biggest indicators of self-worth. If you consistently set your prices low, you’re essentially saying: This is all I’m worth. Over time, this doesn’t just affect your bank balance, it also impacts your confidence, your energy levels and how seriously others take your work.
Undervaluing yourself can also mean you miss out on career advancements, accept less than you deserve or avoid conversations about money altogether. But shifting your self-worth can change everything.
How to strengthen your self-worth and your finances
1. Recognise and challenge limiting beliefs
You can start by noticing the thoughts that come up when you think about money. Do you tell yourself, ‘I’m not good with money’, ‘I don’t deserve to be wealthy’, or ‘people won’t pay that much for my work’? Please remember that these are all learned beliefs, not facts. Challenge them. Ask yourself: Is this really true? More often than not, it isn’t.
2. Set prices that reflect your value
Your pricing should be an accurate reflection of your experience, skills and the transformation you can offer businesses. If you struggle with this, make sure you review what others in your industry charge. And ask yourself this: ‘what makes my work worth less’? Pricing fairly and confidently is one of the most powerful statements of self-worth you can make.
3. Practice receiving money with confidence
So many women have an ingrained discomfort around receiving money. Next time you receive payment or a financial opportunity, instead of brushing it off or feeling awkward, take a moment to acknowledge it. Try saying out loud: ‘I am grateful for this, and I am worthy of it”. Over time, you can shift your mindset to one that welcomes abundance.
4. Invest in yourself
People who truly value themselves invest in their growth, whether that’s personal development, financial education or business coaching. When you back yourself, others are more likely to do the same.
5. Seek support and community
Changing your self-worth and money mindset isn’t something you have to do on your own! Surround yourself with positive influences whether that’s from working with a coach, joining online challenges or talking about money more openly with trusted friends. Having support makes all the difference, I promise.
If any of this resonates with you, know that you’re not alone and you’re certainly not stuck. Shifting your self-worth takes time, but it’s one of the most valuable things you can do. And that’s not just for your finances, but for every aspect of your life.
If you’re ready to start valuing yourself and your work properly, I’d love to help. Let’s work together to reshape your money mindset and build the financial confidence you deserve. You can follow me on Instagram here or get in touch here!